Pillsbury Doughboy Superbowl Social - Little Big Break
Agency - GSP
Client - General Mills
Editorial - e-level
VFX - Tantrum
Sound Design/Mix - e-level
Role - Producer
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IG non-boosted assets
16,095 views
1,116 engagements
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Giveaway Instagram post
23,904 views
935 likes
93 comments
* continued to get likes even after announcing the contest closed.
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IG non-boosted assets
24,841 views
1,220 engagements
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IG non-boosted assets
479,348 views
2,302 engagements
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FB non-boosted assets
101,400 views
Social Posts for Tik Tok and Instagram to drive engagement.
Instagram view:
1.6 million views (including posts with paid support)
18,982 average views per post (NOT including posts with paid support)
Instagram engagement:
15,120 total engagements (including posts with paid support)
4.68% engagement rate 11% above benchmark (NOT including posts with paid support)
Instagram follower growth:
+356 net follower growth (Jan 28-Feb 9). This was the first time period Pillsbury saw positive net follower growth since early January 2025